Peggy Hooker received her bachelor's degree in English education from Buffalo State College in 1982 and her master's in counseling education from Alfred University in 1987. She has served as both an English teacher and school counselor throughout her career. In 1990, she became Director of Guidance in the Wayland-Cohocton School District, assisting students in the college search process. Peggy left Wayland in 1997 in order to work with students independently. Her knowledge of college admission is extensive. Peggy's students remember the special attention and services she provided them when identifying schools; she has remained in close contact with many of her students throughout their college experience and beyond.

Scott Hooker holds his bachelor's degree in journalism from the University of Kansas and his master's degree in higher education administration from Alfred University. He has held a variety of college admission positions during his 20-year career, including serving as Director of Admissions at SUNY Geneseo and Alfred University. He has vast experience in both public and private college admission. In addition, Scott served as President of the New York State Association for College Admission Counseling and has been an active member for many years of both the National Association for College Admission Counseling and the State University of New York College Admission Professionals. He is the recipient of the SUNY Chancellor's Award for Excellence in Professional Service and the NYSACAC President's Award.

Ed Reiman has a bachelor's degree in history and political science from the University of Vermont and master's in education from the University of Washington. He spent 12 years as a classroom teacher and school counselor in the Stowe, Vt. School District and six years as Assistant Director of the Educational Opportunity Program (EOP) at SUNY Geneseo. In 1987, he joined the staff in the Office of Financial Aid, first as Assistant Director and later as Associate Director, at SUNY Geneseo and later went on to become Director of Financial Aid at the University of Southern Maine, Gorham. Ed has extensive knowledge of the financial aid and scholarship processes, including private scholarship funding. He is a recipient of the SUNY Chancellor's Award for Excellence in Professional Service.